PHOTO COURTESY: FACEBOOK
The Blueprint Group—the management super-company formed by the combination of Gee Roberson's Hip Hop Since 1978 and Cortez Bryant's Bryant Management—has formally announced a partnership between Lil Wayne and Mountain Dew. Full details of the DEWeezy ad campaign will be announced at this year's SXSW Festival in Austin, Texas.
“We are excited to partner Lil Wayne's brand with a brand like Mountain Dew, a household name,” said Weezy's longtime manager and childhood friend Cortez Bryant in a press statement. “Representatives from the Glu Agency approached us with the idea over a year ago, which was surprising to us because corporate America is often very conservative and Lil Wayne is a unique artist. However by showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne's brand has had and will continue to have on global pop culture.”
STORY COURTESY: Alvin Aqua Blanco, Hip Hop Wired